Advertising tote bags are designed through visual communication, focusing on the promotion and development of advertisements, through the creativity of graphics, identification of symbols, description of text, and stimulation of colors, arousing the attention of consumers, thereby generating a sense of intimacy and promoting product sales. . The advertising tote bag occupies a large part of the tote bag and constitutes the main body of the tote bag.

Such handbags can often be seen in various trade fairs and exhibitions. The name of the company, the logo of the company, the name of the main product and some advertising slogans are printed on the handbag, which invisibly promotes the corporate image and product image. This is equivalent to a mobile advertisement, and the flow range is very wide, which can not only meet the requirements of loading, but also have a good advertising effect, so it is a popular form of advertising for manufacturers and economic and trade activities. The more uniquely designed and beautifully crafted this tote bag is, the better its advertising will be. According to different target positioning, advertising tote bags can also be divided into shopping tote bags, promotional tote bags, brand tote bags, and VI design and promotion tote bags.

1. Shopping bag

Shopping bag advertisements can use the limited area of ​​the bag body to spread the market information of enterprises or products and services to the world. When customers carry shopping bags printed with store advertisements and walk through the streets, in fact, some exquisite handbags are no less than making an excellent advertising sign, and the cost is relatively low.

Shopping tote bags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls have designed special handbags in order to facilitate consumers' shopping, transport the purchased goods home, and connect the feelings with consumers. This type of handbag is mostly made of plastic material. Compared with other handbags, its structure and material are more solid and can accommodate more items, and the cost is cheap. The visual elements on the shopping tote bag are mainly composed of the specific publicity forms (standard state, mascot, special graphics, special image, etc.) of the shopping place, highlighting the image of supermarkets and shopping malls, and conveying the information of the shopping place.

2. Promotional tote bags

Promotional tote bags are mainly used in promotional activities as a means to promote products and enterprises. In order to promote its image and promote product sales, enterprises often hold a series of activities. Use handbags to print the company's introduction book, product manual, and perhaps products (a little gift), and give them to guests or consumers, so that consumers can more fully understand the company's situation and product performance. Promotional tote bags are totally an event billboard that can hold items. Its surface visual design is all around the purpose of publicizing and highlighting the content of enterprises and products, so that consumers can quickly and happily accept the information it conveys during the event.

3. Branded tote bags

In order to improve the quality of goods and create higher value, merchants shape the product brand, and brand handbags are used in this shaping activity. Brand handbags are used more in specialty stores, which are convenient for customers to carry goods and play a promotional role. The materials of this kind of handbags are relatively high-grade and match the quality of the goods.